Alert! Yves Saint Laurent Changing Name to Saint Laurent Paris
kty | June 21, 2012 9:46 am
Major changes are underway at Yves Saint Laurent! Hedi Slimane, the brand-new creative director of the iconic label loved by celebrities like Freida Pinto, Emmy Rossum, Salma Hayek, and Chloe Moretz, plans to change the brand’s name to Saint Laurent Paris, WWD confirmed. “This change celebrates our legacy and heritage, while boldly marking our ambition for the future,” Saint Laurent Paris CEO Paul Deneve said in a statement.
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